From a purely practical point of view, exporting to Europe is very easy, almost a school case, to start an evolution towards internationalization: no problem with prices, land transport, (even with one's own fleet), common currency, credit insurance, and a large market with buying power, etc.
Sadly, consideration for seniors is declining because they are judged on their inadequacies and not on their virtues.
Can you go as fast on a motorcycle, car or bicycle at 50 as you can at 35?
Is a 35-year-old capable of changing a flat tire?
Probably not, the 50-year-old certainly can.
After 25 years spent in the transport and business services sector, having been Director of Subsidiaries for almost 15 years, and having seen many company directors from totally different sectors of activity experiencing the same management and communication problems, I wanted to share my experience. This allowed me to have a first approach to coaching.
Going abroad, for an SME, is first of all a culture shock !
Leaving one's country means facing another language, other legal rules, other ways of negotiating ... " What if my know-how is copied. And for an SME like mine, that's unimaginable ! Not to mention that I have to speak another language. Forget it, it's not for us! "As one customer told us.